Content Writing Services in India

In this era where everything is becoming data-centric, the need for content is ever growing. It is the content writers who provide the day-to-day happenings around the world; it is these people who inculcate a sense of creativity in the minds of actors.

Content writing is the base; it is the root of all that we see around us. Even the shows that people watch these days on televisions or on Over-the-top (OTT) services require a great level of imagination and creativity, and for that, there is requirement for professional content writers in India. Even the words spoken by the government ministers, government officials, corporate leaders, etc. require content writing services in the background.

These days, online teaching is also gaining prominence. This requires content writing services to a large extent, in order to provide flawless and accurate information to students. Take the case of any e-learning platform; it requires a lot of content to be written down.

With this pandemic continuing to worry nations like India, the need for online/digital content writing services has risen quite a lot. Everyone requires written content these days – be it budding startups, be it educational institutes (or online educators), be it people in the corporate world, or be it heath officials reporting updates on coronavirus.

In the coming years, people will be more inclined towards doing work – using online/digital platforms; even those going to different cities for preparing for college entrance exams, would now prefer studying online. This gives much more opportunity to the content providers. Our basic concepts related to our command over the language will come to forefront. Grammar, different expressions, and different words that people use while writing content make a world of difference. These things go a long way in determining power of the content.

Content Writing Services in India

When one encounters macroeconomics as a field of study, one of the first concepts introduced to a student is the importance of the service sector in the economy of a developed nation. This sector provides services such as retail, transport, telecommunications, tourism, etc. to businesses and consumers. Post 1991, the Indian economy slowly began scaling up the local service sector, in a country with a population and landmass as vast as ours, this was a fiscal boom, with various MNCs turning to India to provide services to the rest of the world. As of 2019, the bulk of the Indian economy comes from the service sector, sitting at about 60%. 

However, the story does not end there, the global market soon realized that India excels are providing certain services, while severely lacking at others. For example, the telecommunications outsourcing industry was one which found a strong footing in India, owing to a large young workforce with moderate proficiency in English. Some of the same factors contributed to the tech boom in India, which lead to cities like Hyderabad and Bangalore becoming regional technological hubs.

However, one service where the Indian workforce was found to be lacking was the creative writing portfolio. This included services like content writing, copywriting and blogging, services that any firm with a market presence needed. Compared to the number of people employed in sectors like technology and telecommunication, the number of workers in creative writing was low, especially considering the large English educated population.

What could be the reason for this discrepancy? Being a recent school graduate, I am convinced that the root of this peculiarity lies in our overburdened and (sometimes) flawed education system. While the schooling system in India is great at imparting technical skills and improving the mathematical aptitude of students, originality and expression have consistently been relegated to the back burner. Indian universities often miss out on global education ranking due to the rampant plagiarism that plagues our academia. This is not an attack on the lakhs of students that enter the workforce, but rather a commentary on the flaws of our education system, which rewards rote learning and demonizes creativity.